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Story Before Visual Polish

From Creativity, Inc. by Ed Catmull:

"For all the care you put into artistry, visual polish frequently doesn't matter if you are getting the story right."


As I improve my approach to creativity and creation, I am discovering that the most sticky ideas in my head--the ones that present themselves most clearly--are the ones with a story.  Even before a character's form and attire or an environmental structure comes to life, the journey that they take on captivate me.  They appear not as static fixtures but as dynamic forms that will change as the story unfolds.  Thus, they present in my mind at once as slices of a timeline of what could be (what will be).