-> Failure comes with baggage - Don't let your past experience with failure prevent you from doing what you need to do. Failure is painful, but not something to be ashamed of.
-> Fear is a barrier - "Uncouple fear and failure-- to create an environment in which making mistakes doesn't strike terror..."
-> The antidote of fear is trust - Be candid and show trust by sharing information. Show your employees that there is nothing to fear.
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